#128 - Benjamin Dennehy - The UK's Most Hated Sales Trainer
Modern Wisdom
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Mastering Sales Fundamentals
This chapter focuses on the key elements necessary for becoming a successful salesperson, drawing parallels to professional athletes in terms of practice and dedication. It discusses the process of prospecting and the importance of engaging with decision-makers to understand their needs. Additionally, the chapter highlights the need for authenticity and structured communication in sales, as well as the dynamic of managing conversations with high-level executives.
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