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How to Raise Finance Fast

The Money Podcast

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The Five Elements of Raising Money

The five main elements of raising money that you need to tick off are credibility, security, return, exit and trust. Credibility is not just your direct experience in the thing that you're doing. So if someone is a potential lender investor, partner, finance, careful. Probably talk about the difference between a lender and investor,. private finance or a JV partner. Number one, are you credible? Number two, what return can they get? Number three, what's their exit? Number four, What's their security? And number five, do they trust you?

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