The Five O'Clock News

Roland bars would say that we often look at the font of a message as sort of just a disinterested vehicle for delivering that message. But in reality, he would say, the font that something is written in adjusts and changes the meaning of what it's conveying. We have been collectively mystified by this mythology that exists in media. And it's mystified us by doing what barth says it's so effective at doing. Mythology transforms history into nature.