4min chapter

On Brand with ALF & Rory Sutherland cover image

Rory gets a taste of Tony's Chocolonely with The Countess of Cocoa Nicola Matthews

On Brand with ALF & Rory Sutherland

CHAPTER

You've Done a Good Job, You Know?

Chocolate is unhealthy but can be enjoyed as part of a balanced diet. We want to encourage people to trade up to products that don't exploit cocoa farmers. There isn't necessarily a conflict between marketing and environmentalism. If you actually get people to buy fewer, but higher quality goods, it would apply them. I think i would argue, in fact, there are 25 year old fende bags still being traded on e bay. Those things don't end up in land fell. It would apply also to travel. But if you can get people to travel less frequently, but to stay for longer,  you can enjoy an improvement in your quality of life. And we want the world

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