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5min chapter
Fun with Formats
Unthinkable with Jay Acunzo
How to Shape Impactful Stories
In 2011 Hugh left the BBC and along with his friend fellow broadcast colleague Matt Locke, they co-founded Story Things. They started to work with clients to shape more impactful stories but also uncovered a common frustrating theme across those they worked with. One of the major reasons that format matters so much is it honours this golden rule of storytelling whether you're creating a podcast writing a newsletter giving a speech or your love at story things.
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