The Importance of Brand

I used to think that it was actually who could work harder than the next person. But I'm recognizing now that like, it's not just this like self-compassion of you need a break. So you have to build it in almost like an athlete needs recovery. It has to be a part of your thing. We took a four month break from posting on the main channel and it's the best it's ever performed right now. That brings me to number five. Everything is an experiment. Nothing is permanent. Whatever we look like today might be completely different from what we look like in two years.