How to Find Good Brands

Eric: A lot of franchisees out there, they're used to using the traditional agencies. There's a big difference between an agency that places an ad and they really don't know what goes on behind it. And so when you get a franchisee or that has a really good CMO that understands the current digital world environment,. They work with people like Alex and some of the other guests that I've had on that really understand marketing. This is we're talking about zores, right? Franchises are great, but it's also that double edged sword.