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72:  What Distributors Really Want: A Candid Guide for Founders with Sara Harmelin of Allied Beverage - Business of Drinks

Business of Drinks

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Emerging Trends in Caffeine and Nutrition: Insights for New Brands

This chapter explores the latest caffeine products on the market, including novel formats like paste and powder packs. Additionally, it examines the impact of GLP-1 medications on consumer preferences, urging new brands to consider healthier beverage options in the competitive landscape.

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