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What motivates human behavior?
My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor.
She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design.
In this episode, we’re going to talk about what motivates people in this complex modern world, and how we can use behavioral science to become better marketers.
Susan will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want.
Topics covered:
- Unconscious mental processing and self-stories
- Value versus habit based decisions
- The 5 top drivers of human motivation
- The power of storytelling
- The need to belong and social ties
- Behavioral habits and instincts
- Ethics in behavioral science
- Susan’s recommended reading
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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