The company has spent a huge amount of money investing in now becoming, depending on how you measure, either the largest or second largest pod casting platform. And that's going to go from being a gross margin drag to, in the next year, probably being gross margin positive. It could become, instead of paying per play a number that's negotiated every couple of years, hey, if you want to get on or ap cavor play list, you know, that's incremental money to us.

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