In Depth cover image

Product Pitfalls From 0 Customers to the Messy Middle and IPO — Eric Berg on Okta, Intel & Fauna

In Depth

00:00

How Long Should a Given ICP Last?

When it comes to businesses and markets, especially in B2B SaaS and B2B software where I've spent majority of my career, it's certainly easier to build a more scalable business. And then as you start to expand beyond that initial ICP, the good news is in a lot of cases, these markets are sort of like layers of an onion. So if your product centric, which a lot of these organizations are, it becomes easier to build something that will work for a large number of people. It gives you even an initial use case that you can solve and sell into in that second ideal customer profile.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app