"It's the truth about pricing. Pricing is never about price," he says. "All the stuff that happens before the price is more important than the price itself" The show airs on Sundays at 8 p.m. ET/PT and 9 a.m. PT.
Want to improve your marketing successes? Get to know why people buy your products.
In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy.
Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker.
Join Daniel and Melina as they get into everything consumer psychology.