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Are We Going to See the Value of Educational Content?
I don't think people have really understood that AI is going to attack the value of content and content for marketing purposes. Companies are going to be forced much more quicker than they think to start to look at content that cannot be easily replicated by an AI machine. And so I think there's going to have to be a real change in mentality in marketers when they start to see the value of all of this educational content, he says.