3min chapter

Gain Grow Retain cover image

Jay Nathan’s Take on CS

Gain Grow Retain

CHAPTER

The Evolution of Solution Selling

The conversation is about how can you add more value or positioning specific products to a customer's problem. The CSM, if they're really engaged at a business level, should be well, well qualified to help tee up those opportunities. You got to get really granular about the way your business works and who you're selling to so that you can put the right resources on it.

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