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288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G

The Marketing Millennials

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Transparency in Pricing Strategies

This chapter explores how companies like Southwest Airlines and Marriott use transparency in pricing to gain a competitive advantage. It discusses the impact of clear pricing on consumer behavior and trust, highlighting the pitfalls of hidden fees in the airline industry and how transparency can enhance market positioning.

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