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Episode 31: Evolution of retail marketing with Andy Murray

Kantar Retail Sound Bites

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The Future of CPG Marketing

Andy Cevallos: Reverse mentoring, paying attention and first principles will take you a long way. He says social commerce is going to be bigger than retail media networks. In-store screens are very interesting and where that's moving; they're on top of what could be the future for screens in store. "I think there's an opportunity for it to pencil out," he adds.

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