
Episode 5: Ascendent Inside Out Ft. Parbs from CVS #2
Unlocked with Austin and Elizabeth
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Evolving Retail Media Strategies
This chapter examines the shift from traditional advertising to the integration of first-party data in retail media, highlighting the enduring role of physical stores. It details CVS's approach to understanding consumer journeys in an omnichannel environment and emphasizes collaboration, education, and continuous growth within the retail media landscape.
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