#182: The Word-of-mouth Death Trap And How To Avoid It
6 Figure Creative
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Pros and Cons of Paid Media
Paid media is not all bad. And i have personally spent hundreds of thousands of dollars profitably with paid media. The pros first of all, are its quick to scale. That feedback loop between ing something out into the world and then getting a massive amount of feedback on whether that resonated with the world or it didn't. There's very few methods that are out there that you could quickly go get 50, a hundred customers or clients in a really short amount of time. But most people are not willing and able to front that sort of money before they start actually making profitable adds. With paid media, that's the only way that i know of where you can put a new message
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