Cold Outbound for Early Stage Startups

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Outbound gives you a very good sense on how resonant something is. We always wanted to cold outbound because we thought that was sort of be a good way to prove out whether the product was landing or the messaging, like you said, was landing. I remember there was one time we had done a cold outbound to a company called Rappy, the kind of like door dash of Latin America. That was maybe the first sign that the messaging was really resonating. So after that, we're like, okay, well clearly, build a phone tools faster messaging isreally resonating. Let's go apply that other company that continues to work. And so that was the early iteration

Todd Jackson is back on the mic to guest host another product-focused episode this week. He chats with David Hsu, founder and CEO of Retool, a low-code platform for developers building custom internal tools.

Today, Retool is valued at over $3 billion and has some of the biggest companies in the world building apps on its platform. But in this conversation, David rewinds the clock to Retool’s early days. He discusses why plenty of smart folks thought the idea for Retool would fail and that the product’s developer focus would sink the company.

We explore why David had such strong conviction in his target customer, even in the face of doubters, and his early lessons on finding language-market fit. David also explains how Retool nabbed its earliest customers (which includes Brex, DoorDash and a Fortune 500 BigCo) and shares his playbook for creating incredibly tight feedback cycles with these early evangelists.

On the surface, Retool’s path to product-market fit seems incredibly smooth. But as David tells it, there were plenty of bumps in the road — and he’s got tons of advice for early-stage founders that are finding their footing.