How Retool reached $2M in ARR before launch by focusing on developers — David Hsu
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Cold Outbound for Early Stage Startups
Outbound gives you a very good sense on how resonant something is. We always wanted to cold outbound because we thought that was sort of be a good way to prove out whether the product was landing or the messaging, like you said, was landing. I remember there was one time we had done a cold outbound to a company called Rappy, the kind of like door dash of Latin America. That was maybe the first sign that the messaging was really resonating. So after that, we're like, okay, well clearly, build a phone tools faster messaging isreally resonating. Let's go apply that other company that continues to work. And so that was the early iteration
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