Inside the Strategy Room cover image

142. Taking fear out of innovation

Inside the Strategy Room

CHAPTER

How to Create a Green Box for Innovation

Innovation is everyone's job at one level, but it really isn't at another. You need to be explicit about the resources that will be dedicated and or focused on innovation for driving a certain amount of value under a certain time with a certain risk level. The more detail you have on how to get innovation done, the less fear factor will creep into play.

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