There was a big shift in terms of focus. We were going to fund five macs, right? And once we got down to probably, we probably had 15 proposals, we dot voted, and there were three clear winners. This is, this is the business. The stuff we've been talking about for the last, you know, 24 hours became the filter for those three. So that reduced it even further. What that enabled us do, as the the final piece of the puzzle herea i believe, was increase the budgets quite radically. If it's not scary, it's probably not bold enough. Like it should be an edgy, game changing bet if it works out.

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