218. Tripp Mickle
Scratching the Surface
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Introduction
A new book called After Steve, How Apple Became a Trillion Dollar Company and Lost Its Soul by Trip Michael answers these questions. Trip is a tech reporter for the New York Times who was covered Apple extensively. We talk about how Apple views design and the role of design teams in product development at the company. There are lessons here, I think, about the myth making that emerges around design.
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