3min chapter

Peoples & Things cover image

Joshua Brinkman on American Farming Culture and the History of Technology

Peoples & Things

CHAPTER

Cultural Perceptions of Pickup Trucks in American Advertising

This chapter examines the cultural significance of pickup trucks in American identity, exploring how marketing strategies align with consumers' self-perceptions. It contrasts these views with European perspectives on vehicle culture, shedding light on the nuances of American consumerism.

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