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Exploring the Legacy of Nearest Green and Uncle Nearest

15min Snip

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Fawn Weaver discusses the history and legacy of Uncle Nearest, a whiskey brand honoring the first African American master distiller in the US, Nearest Green. She shares insights on her book, Love and Whiskey, and the serendipitous events that unveiled a property tied to Green's history, now transformed into a bed and breakfast and potentially a whiskey brand. The chapter also delves into storytelling in American history, the growth of Uncle Nearest, the acquisition of a vodka company, strategies for product narratives, and predictions in the seltzer and RTD markets.

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