5min chapter

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Ecommerce Is A Good Look For Saks Fifth Avenue

AdExchanger

CHAPTER

Ad Exchanger's Sponsor Break: Why Can't Someone Just Google It?

Miles Younger, Head of Innovation and Insights at U of Digital, our sponsor this month. Miles: Being smarter is about having the knowledge, the context, and the confidence to be more consultative with clients. He says CTV isn't like linear or cable TV that we grew up with; it's also not classic programmatic digital advertising either. Miles: We're seeing a ton of demand to get teams up-skilled so they can go after it fast. So, clean rooms, identity are the hot topics right now.

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