Navigating Post-Purchase Customer Segmentation

On this special live podcast, I sit down with Rosie Duffy (Head of Customer Care, ME+EM) and Hannah Bennett (Head of Digital, Paul Smith) to discuss whether post-purchase is your secret CLTV weapon?

What did we chat about?

• how effective post-purchase communication can unlock retention
• the internal resources you need to craft excellent post purchase experience
• the interplay between loyalty and post purchase
• the role of stock experience
• the tech stack to make this all possible...and a smidge of AI.

This podcast is brought to you by our mates at Ingrid.