Today’s guest is Aamar Hussain, Director of Data & AI Customer Solution Architecture for Azure at Microsoft. Aamar also has experience at Google and helping transform businesses through customer experience. He joins Emerj Senior Editor Matthew DeMello today in fielding questions about what do – particularly financial services organizations – wish they had known at the initial, or “foundational” phase of a customer experience transformation through data. Later, they discuss potential criteria for determining whether an organization should seek a vendor or develop data capabilities in-house. If you’ve enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!