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I Think the Whole Embedded Finance Discussion Is Very Important and I Think It's a Really Powerful Example
The embedded finance discussion brings is just like merging finance and possibilities into the you know the daily journeys of different people. In Mexico we see so many interesting cases for example there's a retailer here in in in Mexico called oxo who have something like 20k different stores around not only Mexico but also in Brazil. They're using dynamic models real-time data to actually understand affordability risk etc rather than static old credit reports that are often sort of up to a couple of months out of data at any time. I really think that it breaks the barriers that we see between most of the customers and traditional financial institutions which are still very very relevant in emerging countries.