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The Challenges of Writing Content Marketing Articles
I was obviously a core part of the company's ethos. And even today that still, that legacy still works for them. Even today as well, I've been putting together like a little reading list of evergreen content marketing articles. There's a fair bit of animal stuff on there. As you know, in what one might expect, there's a lot of help, Help Scout stuff on there as well. Like reflections on what good content is. Yeah. You don't want to go cloring after ways to differentiate your content. The best thing you can do is be a bit introspective and actually look at what do we already do well? What is already unique about the company we