What is Quince and why is it everywhere? Who is running Albion Fit? Who buys clothes at Altar’d State? Why is Madewell so sad? This is an explainer episode, but it’s also a brands-feelings processing episode, because any time millennials try and talk about how J.Crew or Madewell has changed, they’re also talking about how their own feelings about fashion have changed. And no one understands the rhythms of brands quite like Caroline Moss, the host and curator of the Gee Thanks Just Bought It extended universe. Listen as we attempt to answer all of your WTF-is-going-on-with-this-brand questions and hold space, as it were, for all of you big brand feelings… and tell us what brand still mystifies you!
Show Notes:
We’re currently looking for your questions for future episodes about:
WTF is going on with kids toys right now (you can take this in any direction)
The rise of therapy speak, how therapy manifests on social media, etc
The future of (downhill) skiing and livability of ski towns just generally
The new Gladiator + Paul Mescal JUST GENERALLY
Anything you need advice or want musings on for the AAA segment
You can submit them (and ideas for future eps) here (this is the subscriber-only form!)
For today’s discussion: What is going on with Quince? What brands are you still curious about? What did we miss?