Thriving During Recessions and Learning Opportunities for Industrial Marketers

When you hear "Great Depression", what comes to mind? Mobs of frantic people outside of banks? Dried out farmland and dust storms across the Great Plains? Dorothea Lange's famous "Migrant Mother" photo? When you say "Great Depression" to Jackie Greene, VP of Economics at ITR, her thoughts go NOT back in time to the 1930s, but instead forward to the not-so-distant 2030s. This economist's firm has been analyzing economic data and trends for decades. And in this conversation, she'll tell you what they see on the horizon – both in the short term and six to seven years out, as we head toward the 2030s.