3min chapter

Marketing Against The Grain cover image

Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Marketing Against The Grain

CHAPTER

The Complexity of Growth

Growth is like some Excel sheets and then a bunch of like gossiping and it's out. Every single one of them involves the same people product engineering data. It's just who am I going to fight with along the way? And will they like me at the end, you know, and try to find the ways to work best together. The drama is real. What I just heard you say is that growth is the hunger games of marketing. Yeah. They will actually win.

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