After 13 years in Thailand, Foodpanda is making a sudden exit. Once the pioneer of food delivery, it’s now being overtaken by newer players—like ShopeeFood, which only showed up four years ago. Amongst operational decisions, PR controversies, and market dynamics, what exactly was it that led to its decline?
In this episode, we unpack Foodpanda’s quiet (and rather sad) exit, the competitive nature of Thailand’s food delivery landscape, and what this means for Delivery Hero’s future in Southeast Asia.
Chapters: 00:00:00 – Foodpanda quits Thailand: why now?00:01:20 – From first mover to 5%: the slow decline00:04:20 – Why Delivery Hero exits tough markets00:06:00 – Grab & Shopee: platform advantage wins00:08:00 – Global expansion vs. local complexity00:12:00 – Can Foodpanda survive elsewhere?
Featured materials:
AsiaFood Delivery Platforms In Southeast Asia 5.0, Momentum Works
https://momentum.asia/product/food-delivery-platforms-in-southeast-asia-5-0/
Food delivery platforms in Southeast Asia 2021, Momentum Works
https://momentum.asia/product/food-delivery-platforms-in-southeast-asia-2021/
E114: China’s Didi and Meituan clash in Brazil’s food delivery market, The Impulso Podcast
https://www.youtube.com/watch?v=Nu_kGfTsqQo&t=60s
My thoughts on Foodpanda’s exit from Thailand, TheLowDown
https://thelowdown.momentum.asia/my-thoughts-on-foodpandas-exit-from-thailand/
