On the podcast we talk with Mark and Jeff about community led growth, how they improved trial starts by 25%, and why running ads for a blog post might actually perform better than sending people directly to the App Store.

Mark is an RRCA Certified Distance Running Coach and created None to Run as a blog and personal outlet to stay in touch with his passion for exercise science and healthy living. Jeff has been developing iOS apps since 2009 and teamed up with Mark to build an app as the None to Run community started to take off and requests for an app could no longer be ignored.

In this episode, you’ll learn:

How to build momentum for your app
Don’t launch your app until you’ve done this
Tips for growing your audience
How None to Run reached an 80% conversion rate

Links & Resources

Mighty Networks
Sub Club podcast episode 35: From Indie Side Project to $1M in ARR — Curtis Herbert, Slopes
Ariel from Appfigures
Lisa Jhung

Jeff & Mark’s Links

None to Run’s website
Follow None to Run on Twitter
Get the None to Run app
Join None to Run’s community
Check out Jeff's fitness app, Intervals
Follow Jeff on Twitter
Follow Mark on Twitter
Contact Mark

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