How to build a brand customers rave about
Flying Solo
00:00
How Do You Know When It's Time to Add an Awareness Strategy?
When do you need to actually have an awareness strategy and not expect the awareness to just produce sales right away. The key thing is it comes back to measurement. Are you measuring it from revenue or something else? So with your performance or with your marketing budget it often always comes back to the bottom line but I'm really encouraging people to say this element here, the core KPI is for example reach or or something like CPM.
Transcript
Play full episode
