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Ep 328: Kiran Ahluwalia Finds Our Aam Zameen
The Seen and the Unseen - hosted by Amit Varma
How to Market Your Concert to the Indian Audience
TikTok: It was a challenge to get the Canadian audience to the suburbs. I would advertise on Indian radio shows that people would listen to. And, you know, we got some people out. But for most musicians, it's a life of struggle. Everything they do is like a labour of love. You could easily have stopped touring if life had gone in a different direction. Some of them must have been so angry and frustrated. Even you mentioned that you were close to giving up.
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