The Power of Content: How 1 Article Generated $22 Million in Sales
Shopify Masters
00:00
Is Your Product Mini Site a Preset?
Cindy Joseph: The love demo love is a video that you're running traffic to which then when they click on it goes to a presell article. If you look at most e-commerce businesses, they go from a sales video directly to their product offer page. So what we've been doing now is we send traffic from an ad directly to the home page of our product mini site. CindyJoseph: It gives us more retargeting buckets. People made the product offer page where they can buy and we're able to segment those buckets and target them all with different content.
Transcript
Play full episode
