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66: Henrique Cruz - AHA! How to define and reach User activation

PRODUCTEA with Leah, Growth & Senior Leadership

CHAPTER

Strategies for Expansion and Brand Positioning

The chapter delves into the land and expand strategy within a product-led growth framework, emphasizing proactive outreach to potential expansion opportunities and the importance of trusting the activation process. It also discusses the significance of unique brand positioning against larger competitors in B2B SaaS, highlighting the importance of personalization and user activation for a seamless user experience.

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