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Melissa Waters (Upwork) | The Changing World of Work

The CMO Podcast

CHAPTER

How to Increase Awareness in Your Company

I cannot overstate the importance of free flowing communication across departments, especially in a digital only or digital first environment. It is so much easier when you're physically co located to pass people on the halls and share information. And so communication fluidity is something I have seen great power in. We're going to do more and more of here. But I've been it, where I came from last week, we had a tool called Workplace that was basically Facebook for work. That gets really challenging if you're in email. Yeah, who's on what alias? I can't see it. I don't know. So moving to collaboration tools that allow teams to construct across departments to form

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