3min chapter

Brand Growth Heroes cover image

Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know

Brand Growth Heroes

CHAPTER

The Future of FMCG

I don't think we've seen the worst of where the economy is going to go. Supermarkets are also looking for simplicity, so I'd expect a contraction of scutes within categories. There's been massive growth in FMCG categories and innovation and new brands. And right at the top of that curve, and all of a sudden we're going down the other side, and there's going to be a ShakeOut. What that looks like is yet to reveal itself.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode