Fat Replacers Are a Multi Billion Dollar Industry

Fat replacers are a multi billion dollar industry. They evoke the sensation of fat calories in the mouth, and they deliver far fewer calories. We create uncertainty when we mess around with the sensory qualities of food. And this is what dane small stedy show is, is the impact that this can have. But it's just the tip of the iceberg, because there are so many ways we alter the sensed qualities of food - from artificial sweeteners to modified starches.