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36: What You Should Know About AI in Innovation

Building Margin

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The Power of Personalization in Business

This chapter explores the impact of personalization in business and how AI is driving this trend. It discusses successful implementations of personalization and the potential implications, such as changes in innovation, strategy, and operating models. Additionally, it raises concerns about AI surpassing expectations, data ownership, regulations, job impact, and the concept of consumers becoming the product.

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