Can a Neural Pattern Like This Ever Be Reversed?

Dr. Kenny says with these choices of cheesecake instead of bland food over and over and over again, those choices get stamped into the brain really strongly. I think that's what we see in terms of people struggling to lose weight and essentially relapsing. Their brain tells them this is what you should eat, consume that. Can a neural pattern like this ever be reversed? So I asked Dr. Kenny. It's really hard to say, I mean that information is kind of wired into the brain pretty strongly but as plastic organisms with the amounts of resources that we have, I think we can learn new behaviors,. We can adapt and try and overwrite if you will."