GA4 for Big Query: What's the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken
Conversion Tracking Playbook
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How to Use BigQuery to Increase Access to Data in GA4
Apple is blocking click ID URL parameters in iOS 17 redirects. BigQuery gives you controllable place to provide access to, and maybe you take that data and pipe it somewhere else where your whole team can have access to it. Most of the vendors we've talked to don't really have any plans on what to do here.
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