
Jenny Craig: Cashing In On Crash Diets with Ronald Young Jr. and Emmy Blotnick | 90
The Big Flop
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Naming Conventions and Entrepreneurial Journeys in Fitness
This chapter discusses the nuances of gym naming conventions, contrasting names like 'Silhouette' with more overt options and reflecting on gym-goers’ experiences. It highlights the journey of a key figure in the dieting industry, Jenny Craig, detailing her career beginnings, tumultuous relationships, and the formation of her successful weight loss program. Additionally, it humorously critiques the nutritional merits of diet meals while sharing personal anecdotes about dieting expectations versus reality.
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