The Intersection of Addiction and Food Engineering

Are we a more addicted society now than ever before in history? And if that’s the case, is it because there are more things to be addicted to or has the thinking around addiction simply shifted in the last century? 

David Courtwright is an emeritus professor of history at the University of North Florida. His books like, The Age of Addiction: How Bad Habits Became Big Business and Forces of Habit: Drugs and the Making of the Modern World examine the history and proliferation of drugs and addiction in society. 

David and Greg discuss the expansion of addiction from substances like alcohol and hard drugs to today's digital vices such as gaming and social media, how “limbic capitalism” is perpetuated by not only the manufacturers of these products but governments as well, and the history of society’s quest for pleasure. 

*unSILOed Podcast is produced by University FM.*

Episode Quotes:

Is the rise in addictive behaviors more of a supply or demand phenomenon?

08:27: I try to tell the story of “The Age of Addiction" in the context of a larger, big history story of the quest for pleasure. Because that's where this really comes from. I mean, human beings have always been looking to expand their repertoire of pleasures. And nothing wrong with that. Life is hard. Life has been hard. Life was even harder for our distant ancestors. And so that people should discover brewing, that they should discover tobacco, that they should discover psychoactive plants, and that they should use those for both pleasure and ritual purposes—none of this is surprising. And, in fact, the first chapters of the book show how there was a kind of expansion, throughout time, in the pleasure resources that were available.

Addiction begins with exposure

46:57: Nobody becomes addicted to anything unless they're exposed to it. And exposure varies with social and cultural circumstance...[48:35] So, social circumstance is a key variable in determining exposure to potentially addictive products.

Are we living in the age of addiction?

44:22: Addiction is socially constructed. It's something that expands over time, but it turns out there is a biological foundation for this. I was initially skeptical. [02:11] And I started looking into it, and the question was basically, is this just hype, or is this real? And the more I looked into it, and the more I studied the neuroscience behind it and the economics and the sociology of it, I became convinced that, yes, we are living in an age of addiction. Addiction is becoming more conspicuous, more commonplace, and more varied.

Is there a historical parallel in American susceptibility to addiction, particularly with things like the internet?

45:38: Vices are more likely to flourish in what I call bachelor societies. So, if you have a bunch of young, unmarried men congregated in a place—whether it's an army camp, frontier mining town, or cattle ranch—their behavioral patterns are going to be very different from a male of the same age who's, say, living in a residential neighborhood, married, and has a family. I mean, the indulgence in vice—the likelihood of indulging in what contemporaries would have called vice, like consorting with prostitutes, getting drunk in a saloon, et cetera—is much higher for the people in the unsupervised, unparented, competitive masculine group.

Show Links:

Recommended Resources:

• Volstead Act
• Harrison Narcotics Tax Act
• Michael Moss
• Steven Pinker
• Pareto Principle

Guest Profile:

• Faculty Profile at University of North Florida
• Professional Website

His Work:

• The Age of Addiction: How Bad Habits Became Big Business
• Forces of Habit: Drugs and the Making of the Modern World
• Violent Land: Single Men and Social Disorder from the Frontier to the Inner City