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Acquired

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Tech Titans: The Apple-Facebook Relationship

This chapter explores the evolving dynamics between Apple and Facebook, starting from an initial meeting in 2008 about potential platform integration. It details the tension resulting from Apple's privacy policies and how they impacted Facebook's advertising revenue, especially in light of competition from TikTok. The narrative examines the significant strategies and financial repercussions that followed, showcasing the complex relationship between two tech giants amidst rapid industry changes.

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