2min chapter

Data Viz Today cover image

72: How to Add Strategy Sessions to Your Data Viz Workflow — Featuring Liz Hatherley

Data Viz Today

CHAPTER

Do You Know What Audience Groops Are?

i really like understanding different ways, too, look at audience groops. And i think the traditional days of having customer personos uto is thankfully coming to an end. I think it's so much more helpful to use segments rather than pesodas. So for example, a segment might be mums with young children and ar my set an audience grooping might be busy people who never have time to themselves.

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