2min chapter

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428. The Simple Economics of Saving the Amazon Rain Forest

Freakonomics Radio

CHAPTER

Cattle Ranching in the Amazon Is a Great Example of a Market Failure

The productivity of cattle ranching in the amazon is notoriously low. The people doing the burning arem decent people trying to scratch out a living, responding to the incentives given to them. If we want to solve the problem, we need to change those incentives. And who better to think about that challenge than an economist?...

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