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How to Improve Conversion Rates by Kevin Hale

Startup School by Y Combinator

CHAPTER

The One Button Interface

Every inter face problem that's trying to be solved is trying to close what we call the knowledge gap. You don't need to go to a complicated design school to know how to solve these problems. The first question i ask is, what' the called action is the button? Is super obvious. Where do i find it? And you're calld to action shoul be as close to that magic moment as possible.

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